Marketing: Emerging Artist Tips 6.0

Introduction

Recently a young, fresh out of school artist/illustrator in New York City contacted me for advice about how to jump start his career. This is an on-going dialog about how to approach marketing your skills.

Random things can make or break your ability to get an assignment. It helps to prepare and control as much as you can. There are exceptions to every rule, of course, but your personal image and marketing methods are often your first, and maybe only, chance to make an impression.

Q:

I'm getting so discouraged about the number of "not interested" responses I get to my attempts to get work. Do you have some more creative ideas for getting clients? I don't care if it takes some work, I just want something to come out of it.

A:

Realize that you will make many, many calls and contacts for every one job you get. It helps to hear this, and this is a hard thing to do, but do not take it personally if you don't hear back. As best you can, keep negative thoughts and emotions out of it. This is just business. You don't need 100 clients until you're ready to handle 100 clients. If you can establish a few well-paying, dependable gems, you're on your way. 

  • Keep an eye out for online or print announcements (press releases) about people who are getting job promotions who might need your services in their new position. As in the previous marketing post, congratulate them, and start to imprint your images into their brains.
  • Use corporations, publishers, ad and design agency's websites to increase your ever-growing and ever-changing (Potential) Contact List. For example, take this ad agency with offices in New York: http://www.wk.com/ . On their website, go to: http://www.wk.com/people . There's a page full of creative/media people, from their offices in New York to all over the world, some already using illustration on this page, that you can start contacting. Note: these people change jobs ALL THE TIME! They leave for greener pastures, get promoted, get fired, etc. so it's worth it to keep up with them and their changing contact information, otherwise you could be lost in the shuffle.
  • Some of this best advice I ever got: develop a VERY THICK SKIN!